Case Study

MKT 4600: INTERNATIONAL MARKETING: TAKE-HOME side ANALYSIS CASE 1-3: atomic number 6 and Pepsi Learn to Compete in India INSTRUCTIONSNAME_______________________ This is an individual engagement due at the beginning of division on 6/27/2012 Do not wrangle with any another(prenominal) person. Do not exceed 4 doubled-spaced pages. QUESTIONS condescension their globose selling experience, Pepsi and Coke face considerable ch eachenges in their perspiration to enter Indian marketplace. Question 1 direct one world(prenominal) marketing framework that is useful in analyzing the important(prenominal) commove facing both U.S. companies in India. Using this framework, identify the main marketing problem facing both companies as they search to pursue their global marketing goals. Questions 2- 4 Answer oppugn # 3-8 listed at the end of the case. The case of Coke and Pepsi in India is unimpeachably a good lesson for all markete rs, since it involves so many aspects of marketing which be crucial to all marketers. In the long-run Indian deglutition marketing campaign, both companies had many difficulties, especially Coca-Cola. When traffic with all these problems, the two companies adopted different strategies. Some of them worked successfully eyepatch others failed.

The main strength of both the two companies in Indian market is their successful marketing mix; magic spell their main weaknesses are the political environment of the Indian market and the switch barriers they faced, the wrong market entry and penetration strategies and the ostracize campaigns. detect and studying all their strength and weakness es will be a good approach for us to learn f! rom them. principal(prenominal) Strength Responded to the enormity of India in terms of it population and geography, Pepsi and Coca-Cola form their own marketing Mix. The product policies of Pepsi launched a invigorated summertime campaign for 7UP in fix up to keep with local tastes. And in 2003 a new product was introduced as Pepsi Blue. The Advertising of Pepsi was do during the...If you want to make out a full essay, order it on our website: OrderEssay.net

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