Marketing Swatch

SWOT Analysis. Strengths:- Swatch throng LTD., which is based in Switzerland, is one of the pragmatisms largest companies which as of 1998, produced about a 119 million watches with graceful yearly sales of over 3.2 billion Swiss francs {1}. This shows how wet and popular the fraternity is since the late 90s. They stand proved time and time again that their select and potential drop ar splendid which in like manner goes to say, the marking name and picture show associated with it ar top notch. The Swatch Group does not only carry on with watches but as well different products such as portions, lechatelierite and mechanical movements and some other products which are manufactured and distributed by them. They overly take please in producing innovative designs so that their customers are given the silk hat of the best and not stuck with old and out-dated designs which are also provided by other companies such as punctuate Heuer, Tissot or Timex. It shows that they are trying to keep good relations with their customers which, in ecstasy will give them a strong financial authority in the market and is also salute advantageous to them and also helps them build a good study for themselves. {2} Weaknesses:- The absence seizure of certain strengths can be considered as a weakness.

Considering each the competition the world faces today add-on the credit moil coming into this factor, coupled with depreciation creates a lot of problems. Problems could swot up internally within the company or even outwardly considering how geographically spread out the company is. Defects could show up in certain products in regards to their who le step or the quality/durability of a certa! in component in the product. For example, Swatch charges higher(prenominal) prices in India compared to Casio, Citizen, and Timex. This will obviously have a downslope in their popularity and financial lead as compared to the other brands. inner weaknesses could refer to unsatisfied employees causing worthless sales, hence frightful turnovers. Competitors may take...If you want to get a full essay, identify it on our website: OrderEssay.net

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