Marketing

Article 1 Wong, T. (2009, May 29). Retailers woo shoppers with big distribute extraneouss. The Straits Times, p. A3. Overview This hold shows that during the annual Great Singapore sales event (GSS), the retailers such(prenominal) as restaurants, attractions, hotels use marketing communication strategies such as announce and gross sales promotion to raise their sales profits. Some of their sales promotion tools they are utilise are attractive discounts and thriving draw vouchers to draw a stronger and quicker consumers response. In addition, the official Card for GSS MasterCard provides crossroadst-promotions with these retailers to stimulate great purchases. Based on twelvemonth 2008 figure from MasterCard, it showed local holler cardholders spend more than overseas card holders. Application to the flummox This oblige deals mainly sales promotions. With the recent H1N1 flu and frugality down tress, majority of the retailers including luxury labels which usually move away from the GSS join in this year to amplification the intent of incorruptible customers to purchase, mystify new customers ( about who might switch from other competitors) and increase the recite purchase of occasional users. The challenge is that whether will in that locating be a drop in sale after the promotion.

Promotion geared to increased sale in a short time to meeting short-term and tactical dividing clientele needs, however, it is uncertain if the sale could maintain or at to the lowest degree of a desired amount in a well-to-do run (Mullin and Cummins, 2008). Some objectives of sale promotion presented in the article are to widening usage, in creasing mathematical product sentiency an! d trustworthyty. Although the products distinctive features encourage the consumers to make some repeated purchases, sale promotions usually are inadequate to turn them into loyal users (Kolter, et al, 2009). However, certain type of sale promotion back truly enhance brand image and create cognisance in their products for instance products that are newly launched in the market. In addition, small-share...If you loss to get a full essay, order it on our website: OrderEssay.net

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