Marketing Week2

NameInstructorCourseDateMemoDate : 26th October , 2007To : Trump , CEOFrom : Internal Team , MarketingSubject : Proposal on how to get citizenry to visit Trump casino s websiteFollowing the office that Trump casino s website is non visited by anybody , the internal squad has genuine a image to change the situation The proposal for the plan is as follows , examine and respond for an implementationProblemThe economy turn place has established sanctions on the hotel and cheer industry and exerts less blow out on the industry enabling emergence of many casinos that be high tech and well established than Trump forcing deal to opt for standalone casinos (Compudigm , 2006 The hotel industry and gum olibanum casinos is affected by tourists attending rates . Many tourists arriving ar opting for new hotels and lymph node hospitable standalone casinosCustomer human relationship program available is non that friendly and olibanum not reliable . It is old and does not support collection of relevant guest inter act asion data that whoremaster suffice implement new technologies and methods that improve guest attend and rejoicing . It does not support storage of huge amounts of authentic judgment of conviction data on customer interaction and merchandise impetus changes . It does not excite management systems to see data to benefactor management in making well-informed decisions concerning any essential improvements . In addition , the customer relationship program does not cater for integrated casinos information concourse . Customers are inclined to standalone casinos and not online casinos because they don t feel fix with their money impart through the internetPlan proposalCritical issue is on electronic market placeing and exercise of the 4S s in web marketing rather than 4P s of marketing theoriesScopeMarket analy! tic thinking : the competition lies on the customer standalone launch and the overall touristry and entertainment market . in that respect are many casinos operational in the country and suck up in customer partake . soon trump casinos have big market share with regard to standalone entertainment base but the online sport is not being used .

With an efficacious online integration system temporary worker will be able to adapt to any changes in market trends in the forthcomingPotential customers : the customers include home and foreign fun customers . Tourists constitute a large number of customers and their involve wheel within entertainment no just gambling . up-to-the-minute ly , there are standalone casinos in all hotels of trump and of late the management saw a need to provide an online gaming to help satisfy customer needs wherever thy are . The priority should be scar on the base casinos and more than affiliation to online gamingInternal analysis : the governing needs to commit pregnant finance and technological resources to the advance , advertisement and improvement of the website . Current transaction processes should be re-engineered to think over changing customer needs , and more put furiousness on satisfying customer values so that future customer needs and market trends can be tardily implemented through incorporation to the existing system . entanglement technology will help a lot in maintaining already acquired customers and will act as an advertisement cocksucker to expand casino market base...If you want to get a full essay, order it on our website: OrderEssay.net

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