Marketing Plan Phase I

Marketing Plan Phase I: Market division for halcyon Paws dayc atomic number 18This news report depart define the market sectionalization for able Paws Daycare. This paper lead analyze HPD?s mission statement, geographical location and product mix; victimisation this information this paper will perform an complete SWOTT analysis. This will ultimately be used to outline the opportunities and dangers that the management of bang-up Paws must clasp in mind in revisal for sharp Paws to be successful. Happy Paws Organizational OverviewHappy Paws Daycare was created to admit the needs of the exploitation number of working families with pets. As pets are now more than assimilated into the family unit as compared to the past, and as a growing function of the American workforce includes both parents, it has arrive a great challenge to care for the family pet plot members are at work and school. Since pets are now such(prenominal) an integral spokesperson of households , a large void has been created with some companies in conception to fill that need. That is the rationale for the creation of Happy Paws. Mission StatementHappy Paws Daycare intends to be the premier at-home pet day care portion provider in the nation. Realizing that pets are members of the family, the firm will provide model(prenominal) care to the animals while under the provider?s watch. Happy Paws?the highest level of personal pet care service in the industry.

Geographic LocationThe company will begin its trading operations in Phoenix, Arizona, but strategic plans call for rapid expanding upon to cities some the country. There will be a segmentation of geographic location, as th e firm plans to limit its operations to maj! or cities and the suburbs straight surrounding those cities. This segmentation will be spew in place due to the inordinately large populations of working adults in concentrated regions as compared to rural areas. Since each professional... If you regard to energise a full essay, order it on our website: OrderEssay.net

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