American Eagle Industry Analysis

Man eldwork forcet 471 Spring 2012 American Eagle Outfitters Inc. industriousness abbreviation sexy Frazier, Erin Jones, and Shane Vassallo Management 471 Spring 2012 American Eagle Outfitters Inc. Indus correct Analysis steamy Frazier, Erin Jones, and Shane Vassallo HISTORY: American Eagle Outfitters was founded by Mark &type A; Jerry Silverman as a foot soldier of Retail Ventures, Inc., which operated Silvermans Menswear. The br opposites, be very dividing line orientated people, lastly sold their fresh(prenominal) businesses and decided to focus purely on AEO. Up until 1990, the connection focused on private-label merchandise, precisely in 1991, Schottensteins, a 50% owner of AEO, bought out the stay 50% interest from the Silverman family, and AEO eventually went public by 1994. aft(prenominal) going public, the familiarity move to grow significantly over the nigh few historic period in both its add up of stores and in revenue. By 1998, Americ an Eagle launched its direct-to-consumer website, www.ae.com. Then, in 2000, American Eagle opened its five-hundredth store, where they crossed the borders and expanded into Canada. With the possibleness of AEOs 1st Canadian store, the company was able to yield a record lowest income of $105.5 million during the same family.

over the next few years, AEO act to maintain steady process within the US and Canada, and by 2006, the retail company was bedded #1 in denim sales by 15-25 year olds above all other specialty retailers in the industry. They were overly ranked #1 in brands that college students could not live without. Because of the proto(prenominal) success of American Eagle, the company decided it wanted to try and pu! rport a big audience by incorporating refreshful brands that would attract other age groups since the company up until this leg was solely producing apparel for men and women ages 15-25. They opened 2 new brands in 2006. M+O (Martin and Osa), which targeted 25-40 year olds, and Aerie, which caters to women 15-21. In 2008, AE launched another(prenominal) new brand to target yet...If you want to get a full essay, order it on our website: OrderEssay.net

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