International Business

International Business Case 1 (a)What was the critical catalyst that reckon Kodak to start taking the Nipponese martseriously?Kodak: The Changing StrategiesBy 2000, Kodak, the company thatpioneered the visualise industry byinventing easy-to- design photographic cameras andphotographic film, was in deep crisis. Withthe advent of digital cameras in the mid1990s, Kodak found its gross revenue declining asconsumers preferred the untested cameras,which did non use films. The growingpopularity of digital cameras light-emitting diode to a slumpin film sales, which was a study revenuegenerator for Kodak. Additionally, the newtechnology attracted a mint candy of competitionfrom traditional as good as new players. In prescribe to offer its lead in the industry,Kodak distinct to hook on the new technologyand reinvent itself from a camera and filmmanufacturer to a digital imaging company. The face discusses the evolution of thedigital camera market and the shrinkingfilm business. It likewise highlights the strategies adopt by Kodak to embrace the newtechnology to accept its leadershipposition. (b) From the evidence given(p) in the case do you think Kodaks charges of unfairtrading practices against fuji are binding? Support your answer. On declination 5, 1997 the US lost its maiden major trade strife in the newly formedWorld quite a little Organization(WTO).

The high-profile case pitted photographic composing and film giants Kodak and fuji cherry against one an other on with their respectivegovernments, the US and Japan. Kodak claimed that Japans photographic market &distribution structure, deny[ed] [Kodak] fair and straightforward marketopportunities. Essentially, Kodak was line of reasoning that it could non penetrate theJapanese market beyond a reliable aim receivable to structural restraints, governmentintervention, and back-room policies that favour fuji cherry. On the other hand, Fuji & theJapanese government contended that Kodaks poor show in Japan was due todeficient marketing, management, and investment in the Japanese market. Fuji and theJapanese...If you take to maturate a full essay, order it on our website: Orderessay

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